Creators of Social Capital, including nonprofits, causes and NGOs, use the ProSocial Valuation Service to drive revenue from both commercial partners and philanthropic donors; secure support of governments; improve performance; and demonstrate value to stakeholders such as host cities.
ProSocial opens access to new budgets at corporate sponsors by addressing the corporate social responsibility, HR, philanthropic, brand and community affairs agendas of commercial partners.
PSV also helps attract more philanthropic dollars by responding to increasing pressure from donors for concrete measures of success.
And a ProSocial Valuation gives government champions the evidence they need to support bids, and improves performance and effectiveness by providing the data to guide programming decisions.
Quantifying impact in terms that fans, volunteers, employees and the media can understand has a galvanizing effect, increasing loyalty and support.
Take festivals. Long used to raise awareness and funds for good causes, they are now becoming venues for activism. For example, on the night of the Global Citizen Festival, two million global “actions” were taken—tasks like petitioning world leaders to prioritize polio eradication as part of an effort to end extreme poverty by 2030.
Entertainers are all in too. Lady Gaga supports anti-bullying efforts. Hundreds of pop artists, including Beyonce, Kendrick Lamar, and U2 use their platforms and appearances at events like the Super Bowl and the Oscars to discuss social issues.
Sports leagues, teams and athletes have foundations that give money away, but also have signature programs that have become assets in their own right. Examples include the NBA’s Read to Achieve; MLS Works; Premier League’s Football Foundation; the Atlanta Braves’ Grand Slam and Straight A programs; Peyton Manning’s PeyBack Foundation and LeBron James Family Foundation.
In Brazil, football clubs are harnessing fan passion for their team to increase the number of organ and blood donors. For example, Sport Club Recife, known as having some of the most passionate football fans in the country, launched a program called “Immortal Fans” to combat the lack of organ donors in the country. Within the first year, heart transplants had quadrupled and the waiting list for corneal transplants was eradicated.
NGOs create social capital by turning issues from deforestation to human rights to labor conditions in remote places into a tangible cause for consumers.
Creators of Social Capital are using PSV to:
Unlock new sponsor dollars. PSV opens doors to multiple budgets within a company because it concurrently addresses the CSR, HR, Brand and Community Affairs agendas of commercial partners.
Incent more spending behind their cause. PSV bases its valuation of social capital created by sponsors and partners on their activation activities. Partners wanting to create more social capital and seeking credit for these investments will put more behind their activation. The result for your cause is building brand, reach and recruitment.
Attract more donors and supporters. PSV responds to increasing pressure from donors of all types and sizes for concrete measures of success. Being able to show the impact of what donors are supporting increases renewal rates and attracts new supporters from government, trusts, charitable foundations and contributors.
Demonstrate value to host cities. Economic impact is less compelling now that most hotels are part of big chains headquartered elsewhere. However, there are legacies and other social benefits that can be measured, valued and demonstrated to potential host cities. A ProSocial Valuation Statement gives government champions the evidence they need to justify permits, services and support.
Get credit. Captures the currently uncredited good you and your partners accomplish, building a bank of goodwill and advocates.
Demonstrate credibility. For fledgling nonprofits and less established programs, provides confidence to back important but untested approaches and programs.
Build Trust. Nonprofits can no longer afford quiet confidence about social impact—they should be able to demonstrate it. By doing so, the ProSocial Valuation Service galvanizes stakeholders, increases trust and improves sentiment.
Improve impact. PSV enables users to harness the power of data to align investments in social positive initiatives with performance…to understand at what cost and how it compares to others.