Businesses

Attitudes have shifted. To attract the best customers, talent, investors and partners, it is no longer enough to be the best in the world, we now want companies to be best for the world.

This is prompting brands to become catalysts for social progress, grounding value creation in purpose.

Investments in purpose take many forms such as supporting STEM education in under-served communities, providing paid time off for employee volunteer programs and leveraging brand channels to raise money for a cause.

However, the value created by such investments does not show up in standard financial reports.

Multi-Capital Thinking Is The New Norm 

Financial reporting is not enough on its own for most stakeholders. And, while many companies now produce ESG reports and generate mountains of data, few are able to answer the question being asked internally and externally: how much social capital do we create, how does it compare to others in our category?

As demands for transparency increase and as more customers, employees and investors look to companies for not just good value but good values, businesses which go beyond compliance reports to communicate the full range of capital they create will have an advantage.

The ProSocial Corporate Report is this next-generation valuation and communications tool. Produced by the independent ProSocial Valuation Service, it closes the information gap giving customers, employees, investors and communities the information they want.

Get Full Credit

Unlike ESG reports, PSV identifies and values benefits created across the enterprise. Example: Companies often created prosocial overlays to sports and entertainment sponsorships. Examples of ProSocial activations that we have valued for sponsors include:

  • In-store fundraising
  • Messaging/advocacy on behalf of a cause
  • Health screenings
  • Employee volunteerism
  • Internships and mentoring

 

Read PSV’s blog post on the upside of ProSocial Activation www.prosocialvaluation.com/the-upside-of-prosocial-activation/

 

Many companies create social capital but don’t think of it in those terms. For example, they may have an employee volunteer program or conduct a cause-marketing promotion that raises awareness and millions of dollars for a nonprofit. They may buy a high-profile soccer sponsorship and use the platform and signage to call attention to racism in the sport. While these investments were made to accomplish business objectives, they may also create social capital. But, until the social capital created is identified, valued and communicated, a company will not get credit. Companies that do the best job of promoting purpose will be rewarded instead of the ones with the most purposeful initiatives.

The ProSocial Corporate Valuation is a game-changer. We identify where value lives, pull data across departments and value all ProSocial initiatives so the company can get full credit for all the good it does.

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