Colin Kaepernick Just Launched a SPAC Focused on Social Justice

How’s this for irony: NFL great Colin Kaepernick is worth more without the league than if he had never been locked out. Kaepernick’s value as a cultural influencer, educator, brand partner, philanthropist and creator of economic opportunity for Black and Brown communities, exceeds that of the NFL itself.  Read more

The Upside of ProSocial Activation

I recently conducted a Sponsor Summit for about 60 partners of @ArtsQuest, producer of more than dozen festivals including Bethlehem Musikfest (, the country’s largest free music festival and developer of SteelStacks arts and cultural campus built on a site abandoned by Bethlehem Steel.  Read more

How Good Amplifies the Value of Any Partnership


Businesses that mean more, make more. And sponsors which dedicate a portion of their activation budget to improving people and planet almost always out-perform sponsors without a purpose-based overlay.Uniting brands with fans and the sports, festivals and entertainment they love around collective action for social good has more power than any of these pieces on their own.  Read more