How’s this for irony: NFL great Colin Kaepernick is worth more without the league than if he had never been locked out. Kaepernick’s value as a cultural influencer, educator, brand partner, philanthropist and creator of economic opportunity for Black and Brown communities, exceeds that of the NFL itself. Read more
BlackRock CEO Larry Fink Says Corporations Must Issue Environmental and Social ROI Reports, Alongside Financial Reports
“Climate risk is investment risk,” wrote BlackRock CEO Larry Fink in his 2020 letter to shareholders.
A couple of years after I started IEG, two major events occurred which put the then fledgling practice of sponsorship on the map: the 1984 Los Angeles Olympics and renovation of the Statue of Liberty, which began in 1982 and finished in 1986. Read more
I recently conducted a Sponsor Summit for about 60 partners of @ArtsQuest, producer of more than dozen festivals including Bethlehem Musikfest (musikfest.org/), the country’s largest free music festival and developer of SteelStacks arts and cultural campus built on a site abandoned by Bethlehem Steel. Read more
Look at most city budgets and you see core assets, such as parks and green space, treated as a cost.
Because green space is not a profit center, we overlook its importance to a functioning society. Read more
Pop icons, sports organizations, festival impresarios, athletes and celebrities have been using their reach and influence to raise money for social good for more than five decades. Read more
Businesses that mean more, make more. And sponsors which dedicate a portion of their activation budget to improving people and planet almost always out-perform sponsors without a purpose-based overlay.Uniting brands with fans and the sports, festivals and entertainment they love around collective action for social good has more power than any of these pieces on their own. Read more