Author: Lesa Ukman

As the value of social good initiatives has increased, so has the complexity governing relationships between businesses and nonprofits, the terms used to describe them, and the points of entry.  Read more

Pop icons, sports organizations, festival impresarios, athletes and celebrities have been using their reach and influence to raise money for social good for more than five decades.  Read more

Writings and Research on Measuring Good, Social Capital, Brand Purpose and the Fourth Sector

Home Game: A Ball Can Change the World
By Mel Young & Peter Barr, 2019

An estimated 100 million people worldwide are homeless.  Read more

The decisions we make depend on what we measure, how good our measurements are, and how well our measures are understood. If our measurements are flawed, decisions will be distorted.  Read more

Businesses that mean more, make more. And sponsors which dedicate a portion of their activation budget to improving people and planet almost always out-perform sponsors without a purpose-based overlay.Uniting brands with fans and the sports, festivals and entertainment they love around collective action for social good has more power than any of these pieces on their own.  Read more

The Market for Good Is Skyrocketing. Values are shifting. It is no longer enough to be the best in the world; organizations must now also be best for the world.  Read more